The São Paulo Fire Department realized that their main alert method to the risk of drowning, the signs, were inefficient and needed a re-design.
Across the beaches, rivers and lakes of the São Paulo State, the signs had no identity and often would convey the wrong message.
According to information obtained by the Secretary of Health of São Paulo, in 2010 (latest data available) 931 deaths by drowning were recorded.
I developed a new design that could express the warning even if the person could not read “Danger: risk of drowning”.
Gradually, the old signs will be replaced by the new ones and hopefully, it will bring more safety to the people who swim at these areas.